Images add a great dynamic to wholesaling marketing materials.
Unfortunately many real estate wholesalers really let themselves down
when it comes to the pictures they use to bring in leads or promote
their properties. So how can you get better at it?
Photos are an
important part of wholesaling marketing today. They make direct mail
pop, billboards and other display ads stand out, and Google loves
multimedia. Sadly, poor quality images or 'borrowed' images can not only
kill ROI and lower results, but can lead to lawsuits later on, not to
mention cheapening brands. So how can you take better photos or find
great ones you can use without copyright issues biting you back later
on?
1. Choose A Better Camera
As with anything, having the
right tool for the job can make all the difference. For the new
photographer and those for whom art class was a long time ago, this can
be really confusing today. Funnily enough, most digital cameras and
mobile phones have far better image quality than what professional
photographers used to use and often still use today. Anything with 2
megapixels and up, is OK. However, the new Samsung Galaxy model boasts a
20 megapixel camera, beating out the iPhone. With digital, it is all
about learning how to use it, and sometimes overriding automatic
settings.
2. Lighting
The single most important key to
fantastic photos for wholesaling marketing is lighting. It makes all the
difference. Recognize that the best times to shoot are at sunrise and
sunset.
3. Take a Photography Class
If your picture taking
skills are a little rusty, why not take a class to brush up. You do it
to improve your real estate education for flipping houses, so why not
for your marketing too? Plus it could mean opening up some great
networking opportunities as well.
4. Hire a Pro
If you
simply don't have the time to waste trying to become a master
photographer why not just hire one? You may also find great
opportunities in recruiting interns that want to show off their skills
and get known.
5. Fotolia
Another streamlined option for
high quality professional photography for virtually any use is stock
image site Fotolia where endless images can be found from a few cents to
over $35, as well as monthly plans for those needing large volumes.